What Is Content Management?
Content management (short: CM) is the summary of all activities, processes, and tools that support the life-cycle of digital information in the form of records and documents. The digital information – text, image, audio, video – are often referred to as “Content”, and they can exist as files that are processed individually or as a contiguous file systems such as web pages (hypertext), or in a structured form, such as in databases.
Content management is, thus, the process of creating, managing and publishing content. Content is not limited to the content of sites, but covers all content that customer value is delivered over various channels (multi-channel) by means of information and interactivity. It has relationships with so many different disciplines, including marketing, communication and Information technology (IT).
Content management is used to carry both quality of service (e.g., higher customer appreciation) as to effectiveness (e.g., increased conversion) of the organization and efficiency (including sending the customer to the appropriate channels with minimal cost of time and money).
Content management is used in all IT solutions in the form of a content management system (CMS), but often is more used in workflow systems and in organizational solutions in the form of such service agreements with content providers and human resource management solutions by highly qualified people with the right capabilities to assign the appropriate tasks to manage content, create and publish.
Lifecycle of Content
The life cycle of such records and documents typically goes through six basic stages:
- Production,
- Revision,
- Publication,
- Translation,
- Storage and archiving,
- Excretion.
Content management is characterized by collaborative processes and activities. Often we find the following basic roles in content management:
- Author – responsible for creating and editing content
- Editor – responsible for tuning the content and the manner of publication
- Publisher – responsible for releasing the digital content
- Administrator – responsible for the management of various issues of content and for its storage, so that it can be found and processed.
Version Management
A critical factor in content management is the management of different versions. Version management supports automated processes in the context of a content management challenges through content management system (CMS), and it including the following:
- Options, the roles and responsibilities to different users and to Content-Category/Type
- Identification of key users and their roles
- Definition of the machining processes as a work-flow
- Initiating messages (for example, send e-mail) as soon as something changes
- Follow-through and manage different versions of a document
- Publish the content.
Continued…
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